Unconscious bias

  • hand-written grafitti on a wall saying don't stereotype me

Unconscious or implicit bias refers to judgments or decisions we make on the basis of our past experience, our own personal deep-seated thought patterns, assumptions or interpretations, and we are not aware that we are doing it. The irony is that prejudice and discrimination are inevitable by-products of the efficiency of human cognition

Just reading about unconscious bias has increased people’s willingness to acknowledge their own susceptibility to bias. (Pronin & Kugler, PNAS 2010).


This animation on unconscious bias, adapted by Professor Uta Frith DBE FBA FMedSci FRS, introduces the key concepts and current academic research around unconscious bias.